Maybelline partnered with Dylan Mulvaney last April to sell makeup products
Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad.
Maybelline shared a video from TikTok content creator Ryan Vita applying the company’s new range of lipsticks on sale for Amazon Prime Day. These were on the company’s Instagram and TikTok accounts. Vita, who uses “she/he/they” pronouns and has over one million followers on TikTok, is described as a paid “Maybelline Partner” in the post.
Maybelline came under fire for featuring a bearded social media influencer in an online ad. (Fox News)
The instagram post received nearly 5,000 comments a day later, with many of them accusing the company of insulting its customer base.
“Why are you using MEN TO ADVERTISE THIS?” one woman wrote. “I can’t picture myself wearing any of your lipsticks when all I can see is a whole a** beard and mustache!!! Enough already!” “[Peace]Out Maybelline!” the person added with a “peace” sign.
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“STOP DISRESPECTING US!!! SIgned, A Biological Female who gave birth,” another user wrote with a facepalm emoji.
Another user mocked the ad as “disturbing,” on Twitter, while another user wondered if the company was “trolling.”
