Has Haliey Welch hawked her last tuah?

It looks like the ‘Hawk Tuah’ girl’s 15 minutes of fame could be up after awkward video footage of the star at a music festival gave fans ‘second hand embarrassment’.

It seems that the Hawk Tuah girl, briefly thought to be the people’s princess, has flown too close to the sun and is facing somewhat of an Icarian downfall.

In case you’ve been living under a rock and the words Hawk Tuah make no sense to you, the term comes from an exorbitantly viral video on TikTok where a woman, Haliey Welch, is asked by content creators, Tim & Dee TV: “What’s one move in bed that makes a man go crazy every time?”

Welch swiftly proceeded to make internet history at that moment by mimicking the action of mustering up some spit and replying: “You gotta give ‘em that ‘hawk tuah’ and spit on that thang, you get me?”

And so Welch quickly became the Hawk Tuah girl, much like how Clark Kent became Superman, and has been riding the high of viral fame for the past month.

From being paid staggering amounts of dollarinos and making surprise appearances to being offered her own reality TV show, Hawk Tuah girl has quite literally been everywhere and anywhere these past few weeks.

But, in a not-so surprising turn of events, it seems that even Hawk Tuah girl can’t escape the internet’s fleeting shelf life for viral fame — a bunch of fancy words to say the kids are officially bored of her.

During the Rock the South country music festival in Cullman, Alabama over the past weekend, Hawk Tuah girl made a surprise appearance on stage to welcome and hype up acts Warren Zeiders and Jelly Roll.

But when she asked the audience to make some noise for the band, well, no noise was actually made. None. Zero. Zilch.

In fact, her sole “woo” was the only thing that could be heard for miles.

The incredibly awkward clip is a recipe for its own meme material and the internet has naturally been having an absolute heyday celebrating what could be the beginning of the end for Hawk Tuah girl.

Is this the beginning of the end for Hawk Tuah girl? (Tim&DeeTV)

“I just got second hand embarrassment so bad,” one Instagram user wrote underneath the video.

“She was funny for a minute but this is just stupid now,” another wrote.

“And just like that…she hawked her last tuah,” said another.

Now whether or not Hawk Tuah girl has in fact hawked her last tuah is still to be determined. But for now it seems that both the chronically on and offline might be getting over it together.

Goodbye goodbye Hawk Tuah girl, you were bigger than the whole sky.