A baby in the UK is turning heads wherever he goes – because of his long, fluffy hair.

Junior Cox-Noon was born July 30th at Brighton General Hospital and weighed 10 pounds.

Which is exactly why Junior has become a bit of a local celebrity – at just 9 weeks old, the little guy has so much hair he has been nicknamed “Little bear.”

“He came out with loads of hair,” Junior’s mom Chelsea Noon says. “I didn’t realise how much until he had his first bath.”

“When he was born it was quite thick but everybody said it would stop and that a lot of it would fall out. He hasn’t lost any – there’s none in the cot, none in his little chair or the pram, it’s literally just growing and it grows out not down so it sticks up,” Chelsea tells The Mirror.

The 32-year-old mom, who has 3 children, says that it took her between 40 minutes and 2 hours to do her weekly grocery shop – because everybody wanted to stop and touch Junior’s hair.

Many people wanted to know the secret behind Junior’s fluffy ‘do.

“Everyone stops and says: ‘Oh my god look at the baby’s hair,’ and then the next person will say: ‘He’s got so much hair’,” Chelsea explains.

The mom said she has to blow-dry Junior’s hair, because it takes too long for it to dry naturally. She also says she has no intention of cutting his hair