{"id":1134,"date":"2023-07-20T21:25:15","date_gmt":"2023-07-20T21:25:15","guid":{"rendered":"https:\/\/used82.com\/?p=1134"},"modified":"2023-07-20T21:25:15","modified_gmt":"2023-07-20T21:25:15","slug":"controversial-4th-of-july-statement-costs-popular-ice-cream-brand-billions-calls-for-action-amplify","status":"publish","type":"post","link":"https:\/\/used82.com\/?p=1134","title":{"rendered":"Controversial 4th of July Statement Costs Popular Ice Cream Brand Billions \u2013 Calls for Action Amplify"},"content":{"rendered":"<p>Amidst the celebrations of Independence Day, Ben and Jerry\u2019s, a renowned ice cream brand, chose to make a bold statement about America\u2019s history by highlighting the land it was built upon. The company shared a graphic with the message, \u201cThe United States was Founded on Stolen Indigenous Land. This Fourth of July, Let\u2019s Commit to Returning It,\u201d and urged people to \u201clearn more and take action now.\u201d This campaign sparked division among the public.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4273\" src=\"https:\/\/www.stndnews.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-131255.png\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" srcset=\"https:\/\/www.stndnews.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-131255.png 533w, https:\/\/www.stndnews.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-131255-259x300.png 259w, https:\/\/www.stndnews.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-131255-129x150.png 129w\" alt=\"\" width=\"533\" height=\"618\" \/><\/p>\n<p>While many businesses celebrate the nation on Independence Day, Ben and Jerry\u2019s opted for a different approach, prompting discussions about the country\u2019s past. However, the company did not specify how they intended to implement their ideology of returning the land. Some individuals urged the brand to start by giving back the land their factories and offices were situated on to the Native American tribes that originally inhabited those regions. The sentiment was echoed by country musician John Rich.<\/p>\n<div class=\"61d19349f200c0d72243645a3c96435b\" data-index=\"2\"><\/div>\n<p>In response to the campaign, some users called for a boycott of the ice cream brand, and it was reported that Ben and Jerry\u2019s parent company, Unilever, suffered a substantial loss of approximately $2.5 billion in market capitalization.<\/p>\n<p>The Nulhegan Band of The Coosuk Abenaki Nation Chief, Don Stevens, expressed interest in reclaiming the land from the ice cream company, which has a significant presence in Vermont. However, the company appeared unresponsive to such requests.<\/p>\n<p>The controversy sparked ongoing conversations on social media, with people urging the company to address the issue and return the \u201cstolen land\u201d upon which their operations were based.<\/p>\n<p>As this situation unfolds, opinions are divided about the comments made by Ben and Jerry\u2019s. Some see it as a meaningful call to acknowledge historical injustices, while others question the practicality and implementation of such a proposal. The matter remains contentious, and further discussions and considerations are required to determine the best way forward for all parties involved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amidst the celebrations of Independence Day, Ben and Jerry\u2019s, a renowned ice cream brand, chose&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"views":43,"_links":{"self":[{"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/posts\/1134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1134"}],"version-history":[{"count":0,"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/media\/1135"}],"wp:attachment":[{"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}