{"id":11748,"date":"2024-05-14T18:32:25","date_gmt":"2024-05-14T18:32:25","guid":{"rendered":"https:\/\/used82.com\/?p=11748"},"modified":"2024-05-14T18:32:25","modified_gmt":"2024-05-14T18:32:25","slug":"levis-under-fire-for-woke-ad-campaign-leaving-many-fuming","status":"publish","type":"post","link":"https:\/\/used82.com\/?p=11748","title":{"rendered":"Levi\u2019s Under Fire For Woke Ad Campaign, Leaving Many Fuming"},"content":{"rendered":"<p>Levi\u2019s, once an American icon known for its classic denim, has recently ignited controversy with its latest advertising campaign. The brand has followed in the footsteps of Bud Light, raising eyebrows with a woke ad that features transgender individuals to promote its products.<\/p>\n<p>In a world where political correctness seems to overshadow everything else, Levi\u2019s decision to dive headfirst into the world of identity politics has left many of its loyal customers shaking their heads. The backlash against Bud Light\u2019s Dylan Mulvaney ad should have been a clear indicator of what lay ahead, but Levi\u2019s seemed determined to embrace a similar path.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13390\" src=\"https:\/\/dailyfeedtv.com\/wp-content\/uploads\/2024\/05\/levis-faces-boycott-calls-over-campaign.jpg\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" srcset=\"https:\/\/dailyfeedtv.com\/wp-content\/uploads\/2024\/05\/levis-faces-boycott-calls-over-campaign.jpg 790w, https:\/\/dailyfeedtv.com\/wp-content\/uploads\/2024\/05\/levis-faces-boycott-calls-over-campaign-300x200.jpg 300w, https:\/\/dailyfeedtv.com\/wp-content\/uploads\/2024\/05\/levis-faces-boycott-calls-over-campaign-768x512.jpg 768w\" alt=\"\" width=\"790\" height=\"527\" \/><\/p>\n<p>This move coincided with Levi\u2019s announcement in May 2023 that they were expanding their \u201cgender-neutral\u201d product line. CEO Chip Bergh proudly declared, \u201cWe actually have a gender-neutral line. It was a small collection. We know that some women buy some men\u2019s products and some men buy women\u2019s products; we\u2019ve got the research and the data to show it. That\u2019s great. We are building out slowly, it started with a small collection of gender-neutral or gender-fluid line, and there\u2019s definitely consumer appetite for that. And we\u2019re there for that.\u201d<\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1672841683174670336&amp;lang=en&amp;origin=https%3A%2F%2Fsharesplosion.com%2Flevis-under-fire-for-woke-ad-campaign-leaving-many-fuming%2F&amp;sessionId=f03003d46eb9032cd651522aac1111d5e51c0a1f&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1672841683174670336\" data-mce-fragment=\"1\" data-origwidth=\"\" data-origheight=\"\"><\/iframe><\/div>\n<p>Bergh\u2019s statement came in response to a question from Axios\u2019 Hope King during a conference. She asked, \u201cBud Light\u2019s recent marketing stunt shows where the backlash can come from. How do you market products in a world where people are more aware of their gender identities?\u201d<\/p>\n<p>While Bergh tried to downplay any concerns about a Bud Light-like backlash, it\u2019s important to remember that slow burns can lead to trouble for any company. As more people discover the ad and Levi\u2019s commitment to identity politics, some may decide to take their business elsewhere.<\/p>\n<p>Commenters on the video were quick to voice their confusion, particularly on how such commercials impact young people. One viewer said, \u201cI feel bad for young people. I am confused watching this. I remember being 14 and trying to figure out the world. The cultural rules are constantly changing. God never does. He leads us on a good path that is never confusing. Only life giving.\u201d Another commented, \u201cI don\u2019t even want to comment because what wants to come out is not nice. I\u2019m noticing the intention here \u2013 not only to groom the younger ones, but to keep us in lower vibrations.\u201d<\/p>\n<p>Many have declared their loyalty to other brands, with comments like \u201cAnd I\u2019m done buying Levi\u2019s!\u201d and \u201cMy Wranglers are more comfortable and have lasted forever.\u201d For those looking to support a company that manufactures its jeans in America, Origin Jeans was suggested as an alternative.<\/p>\n<p>Some questioned the logic of such woke advertising if the goal is to maximize profits. One commenter pondered, \u201cI always thought that marketing tried to capture the largest audience. Is ESG so powerful that profits are secondary? We are devolving,\u201d while another asked, \u201cNot sure why any company wants to advertise to a very tiny percent of the population?\u201d<\/p>\n<p>The reality is that Levi\u2019s might not be primarily concerned with turning a profit through this ad campaign. Instead, they appear to be signaling ideological conformity to those who control financial investments and government policies. By showcasing bearded women and formerly female men in their ads, they secure the necessary financing and funding to avoid potential penalties from the government for outsourcing production.<\/p>\n<p>For those who haven\u2019t worn Levi\u2019s in years, this recent move has likely reaffirmed their decision. Levi\u2019s may have embraced wokeness, but for many, it\u2019s a trend they won\u2019t miss.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Levi\u2019s, once an American icon known for its classic denim, has recently ignited controversy with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11748","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"views":39,"_links":{"self":[{"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/posts\/11748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11748"}],"version-history":[{"count":0,"href":"https:\/\/used82.com\/index.php?rest_route=\/wp\/v2\/posts\/11748\/revisions"}],"wp:attachment":[{"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/used82.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}