{"id":1332,"date":"2023-07-24T10:37:53","date_gmt":"2023-07-24T10:37:53","guid":{"rendered":"https:\/\/used82.com\/?p=1332"},"modified":"2023-07-24T10:37:53","modified_gmt":"2023-07-24T10:37:53","slug":"maybellines-partnership-with-bearded-influencer-draws-mockery-outrage-maybe-hes-born-with-it","status":"publish","type":"post","link":"https:\/\/used82.com\/?p=1332","title":{"rendered":"Maybelline\u2019s partnership with bearded influencer draws mockery, outrage: \u2018Maybe he\u2019s born with it?\u2019"},"content":{"rendered":"<h2 class=\"sub-headline speakable\">Maybelline partnered with Dylan Mulvaney last April to sell makeup products<\/h2>\n<p class=\"speakable\">Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad.<\/p>\n<p class=\"speakable\">Maybelline shared a video from TikTok content creator Ryan Vita applying the company\u2019s new\u00a0range of lipsticks\u00a0on sale for Amazon Prime Day. These were on the\u00a0company\u2019s\u00a0Instagram\u00a0and TikTok accounts. Vita, who uses \u201cshe\/he\/they\u201d pronouns and has over one million followers on TikTok, is described as a paid \u201cMaybelline Partner\u201d in the post.<\/p>\n<div class=\"image-ct inline\" data-v-1fd77e21=\"\">\n<div class=\"m\" data-v-1fd77e21=\"\"><picture data-v-1fd77e21=\"\"><source media=\"(max-width: 767px)\" \/><source media=\"(min-width: 768px) and (max-width: 1023px)\" \/><source media=\"(min-width: 1024px) and (max-width: 1279px)\" \/><source media=\"(min-width: 1280px)\" \/><img decoding=\"async\" src=\"https:\/\/static.foxnews.com\/foxnews.com\/content\/uploads\/2023\/07\/Screen-Shot-2023-07-14-at-1.45.26-PM.png\" alt=\"Maybelline ad on Fox News\" \/><\/picture><\/div>\n<div class=\"info\" data-v-1fd77e21=\"\">\n<div class=\"caption\" data-v-1fd77e21=\"\">\n<p data-v-1fd77e21=\"\"><span data-v-1fd77e21=\"\">Maybelline came under fire for featuring a bearded social media influencer in an online ad.<\/span>\u00a0<span data-v-1fd77e21=\"\">(Fox News)<\/span><\/p>\n<div class=\"code-block code-block-1\"><\/div>\n<p>The instagram post received nearly 5,000 comments a day later, with many of them accusing the company of insulting its customer base.<\/p>\n<p>\u201cWhy are you using MEN TO ADVERTISE THIS?\u201d one woman wrote. \u201cI can\u2019t picture myself wearing any of your lipsticks when all I can see is a whole a** beard and mustache!!! Enough already!\u201d \u201c[Peace]Out Maybelline!\u201d the person added with a \u201cpeace\u201d sign.<\/p>\n<p><strong>BRIDAL MAGAZINE PUTS BEARDED \u2018TRANS-FEMININE\u2019 ACTIVIST IN DRESS ON COVER, DRAWS BACKLASH<\/strong><\/p>\n<p>\u201cSTOP DISRESPECTING US!!! SIgned, A Biological Female who gave birth,\u201d another user wrote with a facepalm emoji.<\/p>\n<p>Another user mocked the ad as \u201cdisturbing,\u201d on Twitter, while another user wondered if the company was \u201ctrolling.\u201d<\/p>\n<div class=\"embed-media twitter\">\n<div class=\"tweet-embed\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" 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frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1679780901788450816\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>This isn\u2019t the first time the makeup brand has received backlash for partnering with a biological male to hawk cosmetics to its primarily female consumers.<\/p>\n<p>In April, Maybelline experienced a wave of backlash\u00a0after the company partnered\u00a0with Dylan Mulvaney to sell its products in social media ads.<\/p>\n<p>The makeup brand is owned by the world\u2019s largest cosmetic company, L\u2019Oreal.<\/p>\n<p>In April a bridal magazine angered social media users for featuring a bearded \u201ctransfeminine\u201d activist in a wedding dress on its cover.<\/p>\n<p>Ryan Vita and Maybelline did not immediately return a Fox News Digital request for comment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maybelline partnered with Dylan Mulvaney last April to sell makeup products Makeup brand Maybelline 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