That came in response to a question from Axios\u2019 Hope King, the moderator, who said, \u201cBud Light\u2019s recent marketing stunt shows where the backlash can come from. How do you market products in a world where people are more aware of their gender identities?<\/em>\u201d<\/p>\n Bergh also, during the conference in which he spoke on that issue, hand-waved away any fears of a Bud Light-like reaction to the company\u2019s new gender-neutral line. Though true at the time, as few people found out about it, a slow burn could lead to trouble for the company as more and more people find out about it, see the ad, and decide to get jeans from someone else.<\/p>\n Commenters on the video pointed out how confusing such commercials must be to young people, saying things like \u201cI feel bad for young people. I am confused watching this. I remember being 14 and trying to figure out the world. The cultural rules are constantly changing. God never does. He leads us on a good path that is never confusing. Only life giving<\/em>\u201d and \u201cI don\u2019t know even want to comment because what wants to come out is not nice. I\u2019m noticing the intention here \u2013 not only to groom the younger ones, but to keep us in lower vibrations.<\/em>\u201d<\/p>\n Others used the opportunity to say that they are done with Levi\u2019s for good, saying, \u201cAnd I\u2019m done buying Levis!\u201d<\/em>\u00a0and \u201cMy Wranglers are more comfortable and have lasted forever.<\/em>\u201d If you want to support a company that makes its jeans in America, check out Origin Jeans.<\/p>\n Still others noted that this woke, terrible advertising doesn\u2019t make any sense if the company aims to make money. Instead, it must be up to something else. In their words: \u201cI always thought that marketing tried to capture the largest audience. Is ESG so powerful that profits are secondary? We are devolving\u00a0 But, of course, the goal isn\u2019t to make money off the ad. Rather, it\u2019s to signal ideological conformity to those that control the purse strings (Blackrock and its ESG-oriented funds and voting) and to signal ideological conformity to the wokes in charge of the government and bureaucracy.<\/p>\n Thus, it can get all the financing and funding it needs, and can ensure it won\u2019t get penalized by the government for making its products in some hellhole abroad. And if putting bearded women and formerly female men in its ads is how it does that, then so be it.<\/p>\n![\"\ud83d\ude15\"](\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f615.svg\")
<\/em>\u201d and \u201cNot sure why any company wants to advertise to a very tiny percent of the population?<\/em>\u201d<\/p>\n