Joining Bud Light in going very woke was, just as bizarrely, Jack Daniels. Both tried to move away from the cowboy and country crowd to the…transgender and far-left crowd with recent transgender marketing schemes and it has so far gone quite poorly for them.
One former Jack Daniels drinker, in fact, was so upset by its far-left marketing scheme that he posted a video of him setting his stock of it alight. Posting the video on Facebook, he captioned it by saying:
For those of you who know me well my drink has always been Jack Daniels. For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American bad ass people.
THEY WENT WOKE 
Jasper Newton is turning over in his grave. THEY took a classic tradition of Americana that was the total defition of masculinity and made it WOKE and for this I say FUCK YOU JD and all of your products. You will never have the honor of touching my lips ever again. #jackdanielswhiskey #wokeness #bringmasculinityback #EnoughIsEnough
Watch him here:
Commenting on the video, people said things like:
“There’s always a replacement!!!! I’m with you. We have to take a stand or they will take over!!!”
“Well I guess you and I won’t be doing shots of jack on launch day brother”
“Pauly Michaelis this is why I love you 
tell me what you are drinking now and I’m buying a bottle for the new pub!!”
Here’s the Jack Daniels transgender marketing that got former fans furious:
Breitbart, reporting on the commercial, said, “The commercial featured several drag queens competing in challenges near the Jack Daniel’s distillery in Lynchburg, Tennessee. The company called it ‘a bold new experience—for both the queens and their hosts’ at the time. Backlash and calls for boycotts erupted online after the nearly two-year-old ad campaign resurfaced.”
Reporting on the woke Jack Daniels marketing campaign, The American Tribune reported:
Jack Daniels became the latest company to lean into and celebrate the alphabet community with a no-holds-barred advertising campaign featuring a “small town, big pride” drag queen summer camp. The campaign touts a partnership with RuPaul.
Jack Daniels, located in rural Tennessee and marketed heavily to people not often associated with the rainbow brigade, has now also become one of the latest companies facing heavy backlash and calls for a swift boycott.
“BREAKING: @JackDaniels_US has gone full woke and put degenerate drag queens in their barrel house,” conservative commenter Benny Johnson posted to Twitter, along with a graphic designed by Jack Daniels.
“Jack is sponsoring something called “Drag Queen Summer Camp”,” he continued. “This is a *good* business move since Jack Daniels is only ordered by the mentally ill already. Customer outreach”
Reminiscent of the just-released partnership between Bid Light and Dylan Mulvaney, Jack Daniels’ association with RuPaul and other drag queens and transgenders.
Newsweek noted that the campaign itself is actually over two years old, but that this latest “row” resurfaced in the face of a growing movement to mainstream transgenderism – as seen by Bud Light’s campaign or the previous Hershey’s fiasco.
